A Folclore Capital Production
Not another business podcast. Deep narrative investigations into how iconic luxury houses were built, how desirability was engineered, and how legacies endure. We treat brands like dynasties, cultural artifacts, and financial machines—simultaneously.
Titans of Luxury a new business podcast show that goes beyond surface-level brand profiles to deliver rigorous, cinematic storytelling about the most influential houses in the world.
Each episode is a deep investigation into the forces that shaped an iconic brand: the founders, the creative directors, the financial engineering, the cultural moments, and the strategic decisions that turned craft into empire.
Every episode explores:
July 2026
How De Beers engineered the most successful demand creation campaign in history, built a diamond monopoly spanning continents, and turned a common gemstone into the universal symbol of eternal love.
September 2026
The untold story of Eres—how a Parisian swimwear house redefined luxury beachwear through obsessive craftsmanship, radical fit engineering, and quiet prestige in an industry dominated by logos.
October 2026
How a small boutique on Sunset Boulevard redefined luxury eyewear through retro-aesthetics, meticulous craftsmanship, and the power of cinematic placement.
November 2026
How an Australian skincare brand built a global cult following by obsessing over retail architecture, literary references, and a radical rejection of traditional beauty marketing.
New episodes drop with each brand investigation. Get in touch to learn more about Folclore Capital and our media ventures.
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